Brand Identity

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Product Design

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Web Design

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2023

As a full-service solution for Incredible, we worked on everything from their brand & website to their mobile app

Duration

X months

Highlights

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Success

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Client overview

Incredible is a new product designed to help people effectively manage their borrowing, assisting users in paying off loans and credit cards faster, reducing interest payments, and achieving financial independence. It also offers insights on optimizing loan repayment strategies to save on interest fees.

We served as Incredible's comprehensive design solution for an entire year, supporting them from their pre-seed stage through to the launch of their app. Additionally, Incredible joined our Equity Investor Program, which minimized the direct financial impact on them as they scaled up.

During our collaboration, we followed a structured approach within our Accelerator Program, working progressively with Yas and the team on individual tasks. This included initial brand workshops, followed by product and web design, then developing the marketing website, communications, and pitch deck. While this method may have been slower, it was effective in reaching the ultimate goal.

The subscription model was well-suited for the Incredible team, and they eventually secured $120,000 in funding from Techstars VC, demonstrating the success of their journey.

Solution

Product

The brand and product have come a long way from their humble MVP origins, and we're incredibly proud of our role in this journey. We're delighted to see our design style still resonating within the brand and its design system, now utilized in a more sophisticated manner that aligns perfectly with its established identity and product. Take a look for yourself at https://getincredible.com.

Product

The brand and product have come a long way from their humble MVP origins, and we're incredibly proud of our role in this journey. We're delighted to see our design style still resonating within the brand and its design system, now utilized in a more sophisticated manner that aligns perfectly with its established identity and product. Take a look for yourself at https://getincredible.com.

Product

The brand and product have come a long way from their humble MVP origins, and we're incredibly proud of our role in this journey. We're delighted to see our design style still resonating within the brand and its design system, now utilized in a more sophisticated manner that aligns perfectly with its established identity and product. Take a look for yourself at https://getincredible.com.

Product

The brand and product have come a long way from their humble MVP origins, and we're incredibly proud of our role in this journey. We're delighted to see our design style still resonating within the brand and its design system, now utilized in a more sophisticated manner that aligns perfectly with its established identity and product. Take a look for yourself at https://getincredible.com.

Design Implementation

We built the website using Webflow, focusing on seamless integration – one subscription for all services. For Incredible, we crafted a dynamic 5-page marketing site that generated a waitlist, generated buzz, served as a data capture tool, and showcased the product to investors.

Design Implementation

We built the website using Webflow, focusing on seamless integration – one subscription for all services. For Incredible, we crafted a dynamic 5-page marketing site that generated a waitlist, generated buzz, served as a data capture tool, and showcased the product to investors.

Design Implementation

We built the website using Webflow, focusing on seamless integration – one subscription for all services. For Incredible, we crafted a dynamic 5-page marketing site that generated a waitlist, generated buzz, served as a data capture tool, and showcased the product to investors.

Design Implementation

We built the website using Webflow, focusing on seamless integration – one subscription for all services. For Incredible, we crafted a dynamic 5-page marketing site that generated a waitlist, generated buzz, served as a data capture tool, and showcased the product to investors.

Getting what you need vs what you want

In situations where time is critical but finances are limited, especially for pre-seed clients bootstrapping a startup, joining an accelerator program may not be feasible. A common scenario we encounter is the desire for accelerator benefits on a monthly subscription basis.

At Twist, we prioritize working closely with clients, adapting quickly to their needs, and maintaining flexibility to support founders in a friendly and adaptable way. We believe in breaking rules when necessary to better serve our clients. This approach sets us apart and allows us to truly champion the needs of startup founders.

Getting what you need vs what you want

In situations where time is critical but finances are limited, especially for pre-seed clients bootstrapping a startup, joining an accelerator program may not be feasible. A common scenario we encounter is the desire for accelerator benefits on a monthly subscription basis.

At Twist, we prioritize working closely with clients, adapting quickly to their needs, and maintaining flexibility to support founders in a friendly and adaptable way. We believe in breaking rules when necessary to better serve our clients. This approach sets us apart and allows us to truly champion the needs of startup founders.

Getting what you need vs what you want

In situations where time is critical but finances are limited, especially for pre-seed clients bootstrapping a startup, joining an accelerator program may not be feasible. A common scenario we encounter is the desire for accelerator benefits on a monthly subscription basis.

At Twist, we prioritize working closely with clients, adapting quickly to their needs, and maintaining flexibility to support founders in a friendly and adaptable way. We believe in breaking rules when necessary to better serve our clients. This approach sets us apart and allows us to truly champion the needs of startup founders.

Getting what you need vs what you want

In situations where time is critical but finances are limited, especially for pre-seed clients bootstrapping a startup, joining an accelerator program may not be feasible. A common scenario we encounter is the desire for accelerator benefits on a monthly subscription basis.

At Twist, we prioritize working closely with clients, adapting quickly to their needs, and maintaining flexibility to support founders in a friendly and adaptable way. We believe in breaking rules when necessary to better serve our clients. This approach sets us apart and allows us to truly champion the needs of startup founders.

Twist Studio Design

Design partner for tech founders

4:33 PM

Twist Studio Design

Design partner for tech founders

4:33 PM